At this point, one can no longer deny that you cannot build a brand without using social media. Even a casino business like MrBet has to use it, albeit the gambling industry has strict stipulations regarding Internet platform use and advertising.
If you are an entrepreneur, you have come to the right place. This article will show you the many ways by which you can build your social media presence.
Know Your Audience
The first step to becoming an SMM is to know your audience. You need more than saying that your target is in the USA or that your target market comprises males. Instead, what you need is an avatar or a persona.
Here is an example:
- Female, between 25 and 40 years old.
- Works in an office.
- Likes fashion, celebrities like the Kardashians, etc.
- Loves to go shopping.
If you have this checklist, you will find it easier to create a marketing plan or a post. Why? Because you can craft a message that appeals to this kind of audience.
This is not to say that you must limit your audience to this type of person. You can create several personalities like this to make a marketing plan. The goal is to create a “mascot” or several of them that will serve as your guide in creating marketing campaigns.
To be able to do this, you need to sit down and think for a long time about what your offer is about. You need to understand who your target market is, what their motivations are, what makes them tick, what their salary ranges are, and more.
Choose a Platform
Not all platforms have the same audience. For example, Facebook is for everybody, while TikTok is for young people. Since not all networks are equal, you have to create different posts for each of them and make sure you craft them according to the demographics of that platform.
Here are some tips to get you started:
- TikTok – This platform is for Gen Z; it is for young people whose expectations differ from those of the older generations. The Gen Z market does not like classic ads that attempt to sell them a product—what they want is similar to user-generated content.
- Facebook – this platform is for everybody. Here, you will find boomers and millennials. The issue with Facebook is that it has become so saturated with ads.
- Instagram – this is best for products that have something to do with health and beauty.
The kind of platform you use will depend on your company and niche. Donly use social media that matches your market.
Do not make the mistake of advertising or opening an account just for the sake of it. Build one account once at a time only. Build it and start with the next one if it is already successful. In essence, do not overwhelm yourself.
Focus on Quality
Do not just post random things. Posting images and videos with no specific purpose is always a mistake. You need to ensure that your posts are of high quality, not just in terms of the clarity of the photo or video but also when it comes to your message.
For example, do not just post a picture of a drone toy. Even if you mention its features, no one will pay attention. Instead, create a video showing this toy in action. You can post a video of a man with his children playing with a flying toy.
If you do this, you send the viewer a clear message that this toy is fun. You are telling the viewer that with this toy, a parent can spend quality time with children.
You have to use a good camera so your videos are in high resolution. In addition, it makes sense if you create a script or a storyboard before you do the shot. A script lets you plan how to send the message—it is vital in creating posts that get millions of likes and views.
SMM Helps to Build an Effective Personal Brand
If you are not doing it yet, you must implement an SMM strategy and plan to improve your visibility and increase your sales conversion rate. People today will only trust businesses that have a social media presence. If you do not do it, your business will likely become obscure.
Another factor you have to think about to become social media savvy is authenticity. As a brand marketer, you must show the users that you stand for something—that you believe in a cause and that your company is supporting this cause.