EasyJet is a British airline that offers low-cost flights. It is based at London Luton Airport. The airline flies to over 30 countries on more than 820 routes. The company started in March 1995.
In 2023, EasyJet had 1,477 daily flights, 11% more than in 2022. There were over 13,000 disrupted flights that year. Flight delays and cancellations are frequent occurrences in air travel.
According to European Regulation No. 261/2004, passengers can get compensation for delayed or canceled flights unless the delay is due to things like weather or security risks. EasyJet was recently praised by the Civil Aviation Authority for making an easy-to-use online form for compensation claims.
If you need qualified assistance in getting your flight delay compensation, you can apply to an agency like skycop.com to enhance your chances of getting compensation quickly.
Technological Solutions to Simplify Compensation Claim Processes
Airlines like EasyJet have to pay a lot of money to compensate passengers when flights are delayed due to UK 261 regulations protecting passengers’ rights.
According to these rules, passengers can claim up to £520 (€600) if their easyJet flight is delayed for 3 hours or more because of the airline’s fault. They are also entitled to help if the delay is over 2 hours. This includes hotel stays if the delay goes into the next day.
But technology can change how often and how long flights are delayed. In January, easyJet became the first airline to use new satellite technology to make flight routes better. This can lead to fewer delays and less pollution, which is good for both passengers and the environment.
Thanks to a partnership between Viasat and the European Space Agency, this new technology, called Iris, improves how air traffic control communicates with pilots. It’s faster and more reliable than the old way, which used radio. Having better routes, planes will use less fuel, produce fewer emissions, and reach their destinations faster.
Right now, easyJet only has two planes using Iris, flying from London Southend to Alicante and from Birmingham to Amsterdam. But they plan to add this technology to 10 more planes soon. This could mean fewer delays for passengers.
The company is constantly improving by using new technologies to make its services better, including compensation processes for delays.
- Digital Innovation
In the past years, the company has used digital tools to change how the airline operates and how customers travel. This includes their award-winning app, which has been downloaded 17 million times, and mobile host technology at airports.
The mobile app is especially noteworthy. It lets passengers book and check-in for flights, download boarding passes, get real-time flight updates, and claim compensation for delayed or canceled flights.
- Artificial Intelligence (AI)
EasyJet is using artificial intelligence (AI) to make its operations more efficient and lower costs. The airline, which operates 219 planes to 134 destinations and carries over 65 million passengers yearly, has hired a team of 25 data analysts and a “Head of Science” to achieve this.
Traditionally, data analysts looked at past trends, but now AI helps predict future trends by using large amounts of historical data. For example, it can predict when plane components need replacing based on various factors. This makes maintenance more efficient.
Additionally, AI will optimize EasyJet’s schedule and website, help detect delays, and automatically initiate compensation procedures. This investment in technology aims to improve customer satisfaction and make EasyJet a leader in the industry.
- Blockchain
Blockchain is a popular new technology in business, including aviation. Airlines using blockchain can offer a secure payment system, making customers feel safer when they pay.
Blockchain can also automate many tasks, such as buying travel insurance, settling loyalty points, and paying taxes and fees. This makes the payment process more secure and efficient. EasyJet, as a top low-cost airline, might start using blockchain technology to improve its efficiency.
Outcomes and Benefits of Implementing Technologies
EasyJet works hard to attract customers not just with low prices but also with a great travel experience. The company tries its best to interact with its customers through digital.
EasyJet’s Digital Transformation Principles
- Customer focus. They prioritize the customer experience, using digital tools to make it superior.
- Simplicity. They keep the process and products simple. Just a few clicks and you’re done.
- Smart data use. They use data to personalize the experience and send relevant offers. This is great for busy people.
- Innovation. They continuously innovate. They use drones to inspect planes, work with Sony on a “paperless” plane, and were the first airline with a weather tracking tool to avoid ash clouds and cancellations. They never stop improving.
This strategy is working well for them. EasyJet’s total revenue increased by nearly 20% to £2.2 billion, with revenue per seat up by 11%. Digital transformation is driving their growth.
Digital technology impacts all customers and changes how businesses operate. Standing still is not an option. Marketing has always been about putting customers first, and digital transformation is just a modern way to do that.
To Sum Up
While you’re waiting for easyJet’s new tech to cut down on your flight delays, remember you can always find tips to deal with disruptions. And if your flight qualifies, you can claim compensation to lessen any financial stress from the delay. Get in touch with a flight compensation agency like Skycop to improve your chances of getting compensation quickly.