Visual content is one of the most powerful tools of a marketing strategy because it has a greater impact on people’s minds. It has long been known that visual content is perceived more easily than text content. Moreover, our brain stores 80% of what we see, but only 20% of what we read, and 10% of what we hear.
How Does This Work?
Visual communication is an essential element in the ecommerce interface design and its digital marketing because it is influence on consumer behavior is undeniable.
Moreover, it forms the first impression that a user creates when interacting with a brand or product on the Internet, so images, colors, and the whole design itself help to transmit information, emotions, and values directly to customers.
Key Strategies of the E-Commerce Interface Design
So to understand the importance of a visual message in a marketing strategy, it is also important to take into account certain key signals and strategies:
- Visual Sequence
The visual message of the brand needs to be clear at all points of interaction with the consumer, from the website to social networks.
- Emotional Impact
Images can evoke additional emotions in users’ hearts, which can significantly affect their purchase decisions later.
- Simplify the Content
If you really want the message you want to convey to be clear to all segments of your audience, then try to present the information as simplistically as possible.
- Take Care of the Visual Code of Your Brand
It is very important to try to use elements of your visual style that are already familiar to your audience, so it will be easier for you to look at your marketing more effectively around symbols that are already familiar.
The point is also that a visual message plays a fundamental role in a digital marketing strategy, and its proper implementation can greatly help you create a good digital marketing campaign.
How Visual Messages Can Affect the Speed of the Purchase Decision?
Since visual messages play a crucial role in how consumers make decisions about buying something, you need to work on a visual message. Moreover, regardless of whether a purchase is made online or offline, it is still important for you to influence the buyer in real life.
Visual uplift is more advantageous because it allows you to transmit information faster and more efficiently than text, but unfortunately, in our digital age, everything is already overloaded with information. This complicates the situation even for large brands, as they need to find more and more new ways to interact with their audience.
A visual message can help you create a corporate identity and also convey the values of your company. You probably know that consumers often associate certain colors, fonts, or visual styles with certain brands, which further affects their perception and consumer preferences, so it’s better to keep this in mind.
How to Optimize the Visual Impact on the Consumer?
Optimizing the visual impact of a product on the consumer is crucial today because we live in a society with a high level of visual noise, where images and aesthetics play a fundamental role in the purchase decision.
That is why, in order to achieve this goal, it is necessary to implement effective strategies that will attract the attention of the target audience and create an emotional connection that will facilitate the decision to purchase a product.
- Attractive Design
The design of the product and its packaging should be attractive and consistent with the brand’s corporate identity. Colors, typography, and visual elements must be coordinated to convey brand values and attract consumer attention.
- High-Quality Photography
The images used to promote the product must be of high quality and show the product in its best version. Lighting, foreshortening, and composition are key aspects to consider in order to highlight product characteristics.
- Use Video
Video is a powerful tool that allows you to show a product in action and dynamically convey its usefulness. Videos can be used to demonstrate how a product is used, and its benefits, or even tell a story that is emotionally connected to the consumer.
- Immersive Experience
Using augmented or virtual reality to provide an immersive consumer experience can be an innovative way to present a product and allow customers to interact with it before making a purchase.
Conclusion
In the digital age in which we live, visual communication has become a fundamental aspect influencing consumer behavior. The ability to convey emotions, values, and concepts through visual elements has become necessary to attract attention and generate interest from an increasingly demanding and information-rich audience.
So, understanding the keys and strategies behind a visual message is crucial for any brand or company seeking to stand out in a highly competitive environment.