Custom notepads are a practical gift that anyone can use in their daily lives, but when is the right time and place to give a custom notepad as a promotional gift?
Keep reading to learn why custom notepads make such a great promotional gift, how you can use them to enhance brand awareness and what events custom notepads are best suited for.
What Makes Custom Notepads an Ideal Giveaway?
There are several reasons why custom notepads make such a great promotional product, including:
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Functionality
Custom notepads are a great gift because anyone can benefit from having an extra notepad, whether it’s to jot down notes at home or write pages of notes at a business meeting. Companies like Save Your Ink offer notepads in a variety of sizes and designs, so there is a notepad for every purpose.
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Everyday use
This highly useful product also gets lots of brand exposure, which makes custom notepads a great marketing tool for businesses.
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Cost
In comparison to other promotional products such as water bottles or tech gadgets, notepads are an inexpensive choice. This means a company can order notepads in bulk and distribute them to many customers, partners and potential clients.
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Design options
Custom notepads come in a wide variety of designs, color schemes, paper quality and binding options. This makes it easy to create a custom notepad that connects specifically with your target audience. You can also add the recipient’s name for a more personal touch.
When Should Custom Notepads Be Given Away?
When deciding when to use custom notepads as promotional gifts, make sure to consider your target audience. Custom notepads make a great gift if you know they will be useful for the recipient. For example, custom notepads are a good fit for offices where note-taking is an everyday task.
You can also use custom notepads in a welcome package to onboard new customers. Custom notepads also work well with direct mail advertising since they can be easily sent by mail. You can also show your appreciation to current customers by gifting high-value, personalized notepads.
How to Customize Notepads to Enhance Brand Recognition?
Choose tasteful notepad designs that align well with your brand identity. For example, if your brand is associated with trust and reliability, then choose conservative colors and designs that reflect these values.
Choose color schemes and designs that fit with your brand logo, but be sure your brand logo is still visible. While small notepads are more cost-effective, your brand logo will also be smaller. If you want your brand to be noticed by others, then give larger notepads as promotional gifts, since your logo will be larger as well.
Keep in mind that the larger the notepad, the longer its lifespan and the more exposure your brand gets. Make sure the paper doesn’t bleed through so that recipients can use both sides of the paper and use their notepad for longer.
Notepads are a common promotional gift and other companies might also give them away too. Therefore, opt for high-quality notepads that stand out from the competition.
For What Types of Events are Custom Notepads the Ideal Choice?
Custom notepads make a great giveaway at trade shows and conferences since many attendees need to jot down notes from presentations or meetings. Many people forget to bring a notepad with them, so trade shows and conferences are a great opportunity to provide value to potential customers.
Trade shows and conferences also make a great place for handing out custom notepads because people at the event are already interested in your product or service. Customer appreciation days or onboarding events are another great place to give custom notepads.
Corporate events are also well suited for giving out custom notepads since business professionals need notepads every day for work. However, business professionals need high-quality, durable notepads, so make sure your notepads have high-quality paper, binding and design.
In Conclusion
Custom notepads make the perfect gift since they’re inexpensive and easy to customize. Notepads get daily use and have a long lifespan, which gives your branded notepad plenty of exposure. You can also use high-quality, personalized notepads to show extra appreciation to specific customers.
Trade shows and conferences are some of the best places to give away custom notepads because the attendees may need them to take notes at the event and they are likely interested in your product or service.