Your website needs to be visually pleasing since it represents the first impression of your legal firm for a potential client. In today’s digital age, having a professional, well designed website that caters to consumer conversion is imperative. For example, Consultwebs enables law firms to have high performing websites that convert their visitors to paying clients.
Here are 8 website features to consider to increase client conversion:
1. User Friendly Interface
A visually appealing and user-friendly website design can do great things for your brand and bring you more potential customers. That means your visitors will have a steady user interface, allowing them to walk through your site and find what they are looking for. Professional website design is an investment in your business success that allows you to appear more visible online and lead to more conversions.
2. Mobile-Responsive Design
Mobile responsive design ensures that the user experience is the same across all devices – smartphones, laptop, gadgets, etc. Websites will seamlessly change as your screen size changes, improving the look, the layout, and the content. This vital practice increases user engagement and satisfaction, making it a business must-have in the digital landscape.
3. Contact Information in Clear, Easy to Find Format
Every page of your website should have easy access to your contact information. In the law profession, where getting help is immediate, it’s important to be easy to get in touch, and having a “Contact Us” button in the main navigation or a phone number in your header makes it more convenient.
4. Client Reviews and Testimonials
Trust is one of the strongest tools that aid potential customers. Client testimonials, success stories, or video reviews can go a long way to helping visitors feel good about working with your firm. Make sure that these testimonials remain up to date.
5. Fast Loading Speed
Studies show that if your website takes more than a few seconds to load, visitors will leave. This frustrates potential clients and hurts your search engine rankings. You must optimize your website for speed if you want to retain and engage visitors. Site speed is vital if you want to keep and convert visitors.
6. SEO Optimized Content
Make sure all the content on your website is clear about what to expect from your law firm, who you’ll be serving, and why you are the best choice when compared to all the other lawyers in the market. Regularly publishing blog entries about topics or information that interest your audience, as well as writing FAQs and legal resources that may be useful with visitors, will increase your traffic and boost your search engine rankings.
7. Attorney Profiles with a Human Touch
People want to connect with real people, not companies. Your law firm can be humanized by having detailed attorney profiles that include professional photos, bios, and videos. Ensure their profiles stand out from the rest and show their experiences and credentials.
8. Live Chat or Chatbot
Most clients prefer to interact face-to-face or in real time rather than talking to someone on the phone. Having a live chat feature brings an instant connection that helps in answering simple queries or follow-ups.
If you manage to add these features to your law firm’s website, then it will be a strong tool for bringing in and converting clients. If you take time to check and improve the website’s performance, it will have a notable effect on your online presence.